I approach my work with from three angles: creative, theoretical, and business. Whether I’m writing a piece of collateral material for a client, creating artwork for an exhibit, or finalizing a book of poetry, I seek to understand the impact the work will ultimately make – from both a business perspective and an artistic perspective. The bottom line is that I’m a creative worker with a very clear grip of the importance of making good business decisions – no matter where my work takes me. Being a writer/artist is awesome. Running a successful writing/art business is even better.
When writing marketing material, magazine articles, newspaper articles, and other pieces requested by my clients, I bring the same creative spirit and professional rigor I apply in my art practice to my commercial work. The world would be a pretty dull place without the creative touch artists bring to the table. I value my artistic life, and feel fortunate to be able to bring it into the commercial work I do.
If you want to get down to the brass tacks of my non-commercial work, I’ll tell you that my artwork and creative writing sit in conversation with theories of place and identity, with a particular and evolving emphasis on the responsibility of the writers, thinkers, artists, creators, as a contributing parts of this functioning planet. I willingly stay in often challenging dialogue with my own identity and the place in which I live, and my work functions as an interdisciplinary transliteration of that ongoing exchange. The discomfort associated with changes in our identities; our relationships with the places in which we live and the spaces we call home; and the frequently disturbing and stark contrasts between our suites of values and our actions and reactions all find ways to the surfaces of the various facets of my practice.